Some of you by now hopefully have read my little blog on NikitaByNiki’s Acasia piece, if you haven’t you can click here to catch up. For those of you who saw how much I rated the necklace I got from NikitabyNiki I got to ask founder Niki Mahon some questions about her brand and what inspires her to come up with the beautiful pieces she has over on her website.
ME: Firstly, basics. I know your name is Niki Mahon and NikitabyNiki was started in 2014, but how old are you, and when did you realise you wanted to establish and create jewellery?
NIKI: I have very recently turned 23. I work full time as a Senior Account Manager at a mobile and web development agency in London. I have always been one to multi-task and fill my spare time with something productive and beneficial. I realised I had a genuine passion for jewellery at the age of 16 when I secured my first job at ‘Silverleaf Jewllery Ltd’, managing the store and creating unique pieces by hand. I absolutely loved this job, however pursuing a degree and securing a full time job were of top priority before exploring this avenue further and growing it into a business.
You could say as a typical girly-girl and perfectionist, I am drawn to and love making things pretty, and I am thrilled that I am now in a position in my life where I can devote my time to a jewellery brand that I firmly believe in.
ME: What or who was the inspiration behind the beginnings of NikitabyNiki?
NIKI: The best word to describe my jewellery is ‘Statement’. Although I wear dainty, delicate pieces on a daily basis, I believe when a woman dresses up, she does not need to break into her purse and buy an entire new outfit every time. The NikitaByNiki pieces aim to be feminine and flattering, yet bold enough to transform any ensemble again and again without having to worry about wearing the same outfit twice.
ME: How involved are you in the designing, creating and making process of your pieces?
NIKI: I currently source the pieces from trustworthy and talented manufacturers worldwide. My connections are obtained through networking, researching and travelling. Initially I sourced existing styles, however my most recent ventures involve channeling my love for drawing and design by customising and creating the NikitaByNiki pieces myself to ensure they are unique, beautiful and of a great quality.
ME: Where did the influence come from for your Boho and Rhinestone Collection?
NIKI: The Boho Collection was born first. I was so intrigued by the the London look of casual outfits dressed with bohemian silver cuffs and large statements. I wanted to branch out further and test the market with the Rhinestone collection soon after. This collection, for me, represents more evening wear, providing a more glitzy and elaborate addition to what can otherwise be a sleek and simple outfit. Naturally, I went on to further pursue those that proved to be the most popular and have the highest demand.
In April, I am going to be launching the NikitaByNiki Ring Collection which compliments both collections by combing vintage silvers and classic gem stones.
ME: Are there specific pieces from each of those collections that you think represent you and your brand the best, and why?
NIKI: I would definitely say I have some brand ambassadors within the two collections. In the Rhinestone Collection, Zahara and Aurora are solid examples of how a pieces can add the ‘wow’ factor to any look. Within the Boho collection, Paris is one that I believe to stand out on the website amongst both photoshoot and product photography.
ME: Are there any brands of jewellery, or other people who influence the designs that you create?
NIKI: Yes absolutely!
Interestingly, a lot of inspiration comes from clothes designers and gorgeous jewel encrusted wedding pieces; Zuhair Murad embellished gowns inspire me with their ability to look utterly classy without approaching the border of tacky and ‘blingy.’
In terms of jewellery, I have inspirations whom I strive to surpass. These are people and companies whom I prefer to hold close to my chest.
ME: Lastly, what do you want your buyers to feel when they wear your pieces?
NIKI: What drives me most is the feedback I get from ecstatic customers. A tremendous amount of effort goes into the final touches and packaging of each item and each order receives a small thank you note which has proven to attain repeat orders.I strive for all items to reach their owners safely, in the expected condition and for my customers to be able to wear their pieces over and over again without any hesitance.
Ultimately, I want my buyers to feel how I feel when wearing NikitaByNiki statements: beautiful, comfortable and stylish.
See what people have said about shopping at NikitaByNiki: www.nikitabyniki.com/testimonials
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